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Behind the scenes: constantly learning to optimize advertising

Behind the scenes: constantly learning to optimize advertising

Timing is the secret of the balancing act in his job, according to Richard Ramcharan, Technical Program Manager on Spil’s advertising team. Translating great ideas into technical reality maximises revenue while maintaining great user experience. How would you describe...
Spil Games breaks 300 million downloads

Spil Games breaks 300 million downloads

Dutch mobile publisher attributes success to data-driven approach Mobile publisher Spil Games is celebrating today after having reached 300 million downloads, 95% of which are organic. The publisher attributes this success to its data-driven approach. Using telemetric...