+31 (0) 35 646 63 00 info@spilgames.com

AD FORMATS

AVAILABLE AD SIZES FOR WEB AND APPS

Display/rich media

  AVAILABLE AD SIZES

FORMATS
TYPE
PAGE*
WIDTH
HEIGHT
FILE SIZE
FILE TYPE
IAB formatsLeaderboardHP, CP, GP728 px90 px100 kb3rd party code, HTML, GIF, JPG, PNG
MPUHP, CP, GP300 px250 px100 kb3rd party code, HTML, GIF, JPG, PNG
SkyscraperHP, CP, GP160 px600 px100 kb3rd party code, HTML, GIF, JPG, PNG
Halfpage adHP, CP, GP300 px600 px100 kb3rd party code, HTML, GIF, JPG, PNG
BillboardHP, CP970 px250 px100 kb3rd party code, HTML, GIF, JPG, PNG
Rich MediaTakeoverHP, CP, GP970 px **125 px ***100 kb3rd party code, HTML, JPG, PNG
Expandable BillboardHP, CP970 px500 px100 kb3rd party code
Expandable LeaderboardHP, CP728 px400 px100 kb3rd party code, HTML
Expandable MPUHP, CP500 px400 px100 kb3rd party code, HTML
Mobile webMobile LeaderboardHP, CP320 px50 px100 kb3rd party code, HTML, GIF, JPG, PNG
 Mobile MPUHP, CP300 px250 px100 kb3rd party code, HTML, GIF, JPG, PNG

* HP (Homepage), CP (Category page), GP (Game page) ** Content *** Header

General Display Specifications
  • All final campaign assets must be received according to spec 3 business days in advance in order to guarantee an on-time launch. If delivered assets are not to spec or received after this deadline, please be prepared for potential delays. Final assets for avatar sponsorships and advergames must be delivered 5 business days in advance, and 10 business days in advance for game hub sponsorships.
  • All ad campaigns begin at midnight local time, unless otherwise agreed.
  • No forms requesting user information (address, birthday, etc.) are permitted on Spil Games’ sites. All 3rd-party data collection must occur on the advertiser’s domain after user-initiation on click. Please keep in mind that the majority of our users are children and in some countries, it is illegal to collect any personal information from children under the age of 13.
  • All creatives to be served via standard display units (728×90, 300×250, and 160×600) should be iFrame compatible, and ideally contain built-in cache busters to help reduce reporting discrepancies.
Rich Media Specifications
  • The billboards and expandables must contain a close button in the upper corner.
  • All expandables must be user-initiated on click or mouse-over and retract to original size upon mouse-off.
  • Video weight in all takeovers and billboards must be max 2.2 MB
Takeover Specifications
  • The sides and the bottom of the takeover must fade to the background color via a gradient.
  • All visible portions of the takeover can be clickable.
  • Important! Takeover resizing script (shown below) is needed to be implemented in your tag code. This will make sure that all Spil Games portals will resize accordingly.

For more information on how to implement the script,
please reach out to us.

var Spil = window.Spil Games || parent.SpilGames; Spil("advertising.prepare.takeover",{partner: 'somepartner'});

 

AD DIMENSIONS

Viewability: placements with > 90%
CTR: up to 3%

Video

  AVAILABLE AD SIZES VIDEO

FORMAT
TYPE
PAGE*
WIDTH
HEIGHT
FILE SIZE
FILE TYPE
DURATION
ASP. RATIO
VideoPre-rollGPmin 640
max 1920
min 360
max 1080
2,2 MBVAST URL, VPAID linear URL, mov, flv, mpeg4, avi, mp430 sec. max16:9
VideoMobile Pre-rollGPmin 640
max 1920
min 360
max 1080
2,2 MBVAST URL, VPAID linear URL, mov, flv, mpeg4, avi, mp430 sec. max16:9

* HP (Homepage), CP (Category page), GP (game page) ** Header

General Video Specifications
  • All final campaign assets must be received according to ad specifications 3 business days in advance in order to guarantee an on-time launch.
  • All ad campaigns begin at midnight local time (CET), unless otherwise agreed.
Video Ad Specifications
  • All audio and video must begin automatically.
  • When there is no video campaign to be delivered, you must send a proper non-delivery indicator.
  • IAB VAST 3.0 Protocol, and lower
  • IAB VPAID Guidelines
  • Interaction is permitted, but only on click or mouse-over with a clear call-to-action and limited hot spot.
  • All interactive features must include a close button, clearly visible to the user, and send out VPAID standard pause and resume events.
  • Spil Games does not support companion ads.
Viewability: > 95%
VTR: average > 85%
Duration: max 30 sec
Width: max 1424 px

Sponsorships

  AVAILABLE INTEGRATED SPONSORSHIPS

FORMATS
ITEMS
DESCRIPTION
WIDTH
HEIGHT
FILE SIZE
FILE TYPE
Integrated
Sponsorships
Hub SponsorshipBranded mini-site970 pxFlexible10 MBURL to minisite
Integrated
Sponsorships
Editorial
Promotions
Dedicated Editorial positions on portals462 px250 pxmax 60 kbJPEG, PNG
General Sponsorships Specifications
  • Final assets must be delivered 10 business days in advance, and 10 business days in advance.
HUB Specifications
  • Any user data gathered via hubs remains the exclusive property of Spil Games, unless explicitly agreed otherwise.
  • Hubs can only consist of video content, (branded) games, social media buttons, and other pre-approved downloadable content.
  • The height of game hubs can vary, although it is advised to limit the height in order to prevent users having to scroll to view content.
  • The borders (skin) of the game hub must be compatible with the creative design of the hub, or the site on which it appears.
  • If the client doesn’t have their own games, Spilgames’ content can be used after approval by Spilgames.
  • Standard Google Analytics tracking will be set up by Spil Games.
  • The client is responsible for any advanced (pixel) tracking.
  • There is a maximum of 5 outgoing links permitted per Hub.

Contact Us

We’d love to hear from you to discuss advertising through us, benefiting from our network, unlocking audiences worldwide and boosting your brand! Please email us at advertising@spilgames.com.

Thanks for reaching out.

Spil Games shall only process this personal data in order to respond to you and in accordance with applicable data protection laws. Spil Games shall not retain your data for longer than necessary for these purposes.  By sending a message you hereby agree that Spil Games may process your personal data in order to respond to you .