AD FORMATS
AVAILABLE AD SIZES FOR WEB AND APPS
Display/rich media
AVAILABLE AD SIZES
FORMATS | TYPE | PAGE* | WIDTH | HEIGHT | FILE SIZE | FILE TYPE |
|---|---|---|---|---|---|---|
| IAB formats | Leaderboard | HP, CP, GP | 728 px | 90 px | 100 kb | 3rd party code, HTML, GIF, JPG, PNG |
| MPU | HP, CP, GP | 300 px | 250 px | 100 kb | 3rd party code, HTML, GIF, JPG, PNG | |
| Skyscraper | HP, CP, GP | 160 px | 600 px | 100 kb | 3rd party code, HTML, GIF, JPG, PNG | |
| Halfpage ad | HP, CP, GP | 300 px | 600 px | 100 kb | 3rd party code, HTML, GIF, JPG, PNG | |
| Billboard | HP, CP | 970 px | 250 px | 100 kb | 3rd party code, HTML, GIF, JPG, PNG | |
| Rich Media | Takeover | HP, CP, GP | 970 px ** | 125 px *** | 100 kb | 3rd party code, HTML, JPG, PNG |
| Expandable Billboard | HP, CP | 970 px | 500 px | 100 kb | 3rd party code | |
| Expandable Leaderboard | HP, CP | 728 px | 400 px | 100 kb | 3rd party code, HTML | |
| Expandable MPU | HP, CP | 500 px | 400 px | 100 kb | 3rd party code, HTML | |
| Mobile web | Mobile Leaderboard | HP, CP | 320 px | 50 px | 100 kb | 3rd party code, HTML, GIF, JPG, PNG |
| Mobile MPU | HP, CP | 300 px | 250 px | 100 kb | 3rd party code, HTML, GIF, JPG, PNG |
* HP (Homepage), CP (Category page), GP (Game page) ** Content *** Header
General Display Specifications
- All final campaign assets must be received according to spec 3 business days in advance in order to guarantee an on-time launch. If delivered assets are not to spec or received after this deadline, please be prepared for potential delays. Final assets for avatar sponsorships and advergames must be delivered 5 business days in advance, and 10 business days in advance for game hub sponsorships.
- All ad campaigns begin at midnight local time, unless otherwise agreed.
- No forms requesting user information (address, birthday, etc.) are permitted on Spil Games’ sites. All 3rd-party data collection must occur on the advertiser’s domain after user-initiation on click. Please keep in mind that the majority of our users are children and in some countries, it is illegal to collect any personal information from children under the age of 13.
- All creatives to be served via standard display units (728×90, 300×250, and 160×600) should be iFrame compatible, and ideally contain built-in cache busters to help reduce reporting discrepancies.
Rich Media Specifications
- The billboards and expandables must contain a close button in the upper corner.
- All expandables must be user-initiated on click or mouse-over and retract to original size upon mouse-off.
- Video weight in all takeovers and billboards must be max 2.2 MB
Takeover Specifications
- The sides and the bottom of the takeover must fade to the background color via a gradient.
- All visible portions of the takeover can be clickable.
- Important! Takeover resizing script (shown below) is needed to be implemented in your tag code. This will make sure that all Spil Games portals will resize accordingly.
For more information on how to implement the script,
please reach out to us.
var Spil = window.Spil Games || parent.SpilGames; Spil("advertising.prepare.takeover",{partner: 'somepartner'});
AD DIMENSIONS
| Viewability: placements with > 90% |
| CTR: up to 3% |
Video
AVAILABLE AD SIZES VIDEO
FORMAT | TYPE | PAGE* | WIDTH | HEIGHT | FILE SIZE | FILE TYPE | DURATION | ASP. RATIO |
|---|---|---|---|---|---|---|---|---|
| Video | Pre-roll | GP | min 640 max 1920 | min 360 max 1080 | 2,2 MB | VAST URL, VPAID linear URL, mov, flv, mpeg4, avi, mp4 | 30 sec. max | 16:9 |
| Video | Mobile Pre-roll | GP | min 640 max 1920 | min 360 max 1080 | 2,2 MB | VAST URL, VPAID linear URL, mov, flv, mpeg4, avi, mp4 | 30 sec. max | 16:9 |
* HP (Homepage), CP (Category page), GP (game page) ** Header
General Video Specifications
- All final campaign assets must be received according to ad specifications 3 business days in advance in order to guarantee an on-time launch.
- All ad campaigns begin at midnight local time (CET), unless otherwise agreed.
Video Ad Specifications
- All audio and video must begin automatically.
- When there is no video campaign to be delivered, you must send a proper non-delivery indicator.
- IAB VAST 3.0 Protocol, and lower
- IAB VPAID Guidelines
- Interaction is permitted, but only on click or mouse-over with a clear call-to-action and limited hot spot.
- All interactive features must include a close button, clearly visible to the user, and send out VPAID standard pause and resume events.
- Spil Games does not support companion ads.
| Viewability: > 95% |
| VTR: average > 85% |
| Duration: max 30 sec |
| Width: max 1424 px |
Sponsorships
AVAILABLE INTEGRATED SPONSORSHIPS
FORMATS | ITEMS | DESCRIPTION | WIDTH | HEIGHT | FILE SIZE | FILE TYPE |
|---|---|---|---|---|---|---|
| Integrated Sponsorships | Hub Sponsorship | Branded mini-site | 970 px | Flexible | 10 MB | URL to minisite |
| Integrated Sponsorships | Editorial Promotions | Dedicated Editorial positions on portals | 462 px | 250 px | max 60 kb | JPEG, PNG |
General Sponsorships Specifications
- Final assets must be delivered 10 business days in advance, and 10 business days in advance.
HUB Specifications
- Any user data gathered via hubs remains the exclusive property of Spil Games, unless explicitly agreed otherwise.
- Hubs can only consist of video content, (branded) games, social media buttons, and other pre-approved downloadable content.
- The height of game hubs can vary, although it is advised to limit the height in order to prevent users having to scroll to view content.
- The borders (skin) of the game hub must be compatible with the creative design of the hub, or the site on which it appears.
- If the client doesn’t have their own games, Spilgames’ content can be used after approval by Spilgames.
- Standard Google Analytics tracking will be set up by Spil Games.
- The client is responsible for any advanced (pixel) tracking.
- There is a maximum of 5 outgoing links permitted per Hub.
Contact Us
We’d love to hear from you to discuss advertising through us, benefiting from our network, unlocking audiences worldwide and boosting your brand! Please email us at advertising@spilgames.com.
Thanks for reaching out.
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