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Behind the scenes: constantly learning to optimize advertising

Behind the scenes: constantly learning to optimize advertising

Timing is the secret of the balancing act in his job, according to Richard Ramcharan, Technical Program Manager on Spil’s advertising team. Translating great ideas into technical reality maximises revenue while maintaining great user experience. How would you describe...
Hitting the proof points: Animal Hospital opens for business

Hitting the proof points: Animal Hospital opens for business

The story so far: Spil Games has transitioned to a mobile-first games company, with its most successful game, Operate Now: Hospital, hitting over 30 million installs and achieving serious revenue goals. In early 2018, we decided it was time for a spin-off. Operate...
Behind the scenes: constantly learning to optimize advertising

Behind the scenes: constantly learning to optimize advertising

Timing is the secret of the balancing act in his job, according to Richard Ramcharan, Technical Program Manager on Spil’s advertising team. Translating great ideas into technical reality maximises revenue while maintaining great user experience. How would you describe...