In December, we already discussed mistakes you want to avoid for your game, and one of the points was not getting user feedback. In this article we want to get into this subject a bit more. Why is user feedback useful, how do you get it and what should you do with this?
Technical testing is critical to a game’s success. That’s what Vadim Starygin, creator of the game Royal Offense, explained to us in our Unsung Heroes series. This is also the case for actual user feedback on a game, what are the reactions of the people who are going to play your game? What do they like and dislike? All this information can be very helpful to create a game that is received well by the target audience.
There are several stages where you can implement user feedback rounds, for example when you want to know how the audience responds to the artwork. Or when you want to discover if you have the right difficulty levels. These feedback rounds can be in the early stages of the game design, middle stage or almost at the end product. Of course this could lead to delays in your planning, however, the feedback could potentially save your game from failure.
How to get user feedback?
There are many ways of getting user feedback, depending on the situation (budget, time, sort of feedback) one can be better than the other. In this paragraph we want to share some possible ways to get your feedback.
Beta versions – you could provide a beta version of the game to a select group of players and ask for their feedback. One simple way to get these players is by posting it on a forum, as done by Henry on this GeForce forum thread.
Questionnaires – getting sufficient data to get a significant hypotheses outcome can be difficult. Questionnaires can help to get a lot of user feedback quicker. Asking multiple choice questions give you quick answers to your hypotheses. This could be applied to for example testing which game characters are more appealing or how often your target audience uses multiplayer options.
In-game feedback – when your game is out there you can still get user feedback to improve or update it. Build in user feedback could provide you with valuable information. Beware of when to ask feedback and how often you do this. Asking your engaged users, a simple yes or no question can give you great input.
Reviews – if you are building a mobile app then you can discover great user feedback from app-store reviews. Not all reviews are as pretty or pleasing as you might want, however within this honesty there could potentially be some input you can use to improve your game.
Making it actionable
Now that you have your user feedback, turn this into actionable improvements! Create a list of improvements and label the possible impact. Oh, be aware that one person’s opinion does not immediately reflects the majority of your audience.
What do you think? We love to hear and learn from your experience with getting user feedback. Please share it with us in the comments below.