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Dutch mobile publisher attributes success to data-driven approach

Mobile publisher Spil Games is celebrating today after having reached 300 million downloads, 95% of which are organic.

The publisher attributes this success to its data-driven approach. Using telemetric data from its own web portals such as GamesGames.com, Agame.com, and Mousebreaker.com, Spil takes the most successful games and re-imagines them for mobile.

Such examples include Troll Face Quest which racked up 100 million downloads in two and a half years; Uphill Rush which reached 25 million downloads in one year; and Operate Now: Hospital which hit 15 million installs in just nine months.

“Hitting 300 million installs shows our web portal to mobile strategy is paying off,” said Tung Nguyen-Khac, Spill Games CEO. “This year we will build on our mobile IP momentum and constantly improve our player experience while boosting the promising results we’re starting to see on retention and revenue.”

Spil Games has also seen recent success with messenger games such as Endless Lake on Facebook Instant Games which has exceeded 40 million unique users to date. It was one of the original line-up as part of the platform launch in November 2016, and remains among the most popular.