âWeâre starting to see real success with our Operate Now brand on mobile,âÂ said Timm Geyer, Spil Games CEO, in a statement. âIt was already big on the web, and now itâsÂ proving its worth within our web-to-mobile strategy. 30Â million installs is a great landmark, but Iâm also excited about the gameâsÂ revenue.â
Since launch, Operate Now: Hospital earnings have grown steadily in line withÂ installs. However, it has taken a big step up in the last three months, making itÂ Spilâs most successful mobile game by far.
Above: Spil Games lets you carve up people.
Image Credit: Spil Games
âPlayers seem to love the surgeries, hospital management, and storylines withinÂ the game, and its engagement numbers reflect that,â Geyer said. âIt validatesÂ our strategy of taking the most successful of our web games and reimaginingÂ them for mobile.â
Overall time in the game is up 20 percent in 2018 to 30 minutes a day.Â Time in game gets an average 30 percent boost when the company runs an event. And the company has run seven events since the game has launched.
In the last 3 months, players have bought 50 million hospital roomÂ customizations with in-game currency.Â Playersâ enthusiasm for the game is partly driven by constant updates and newÂ features.
Above: Spil Games lets you perform surgery.
Spil Games plans to tap even further into the surgery-simulation audience onÂ mobile with an Operate Now spin-off: Operate Now: Animal Hospital. The game is in soft launch and performing well. We expect the game to launch globallyÂ next month.
Since 2015, Spil Gamesâ installs have risenÂ from 50 million to more than 350 million.Â Other games which have made the leap from web to mobile include the Troll Face Quest series (120 million installs to date) and Uphill Rush (more than 50Â million installs to date).